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Why are Logos Important for Small Business?

Updated: Aug 18


If you own a small business and you don’t have a logo at the moment, this is a question you’ve probably pondered over and over again.

On the one hand, there have likely been plenty of people who have told you that you need to get a logo as soon as possible. But on the other, creating a logo is an additional cost that you need to take on, and you might not be convinced that the cost is really worth it.

We’re here to tell you that it is worth it and that you’ll reap a lot of rewards when you take the time to design a logo for your small business. You’ll wonder why you didn’t do it sooner once you have a logo in place.

Here are a few reasons why logos are so important for small businesses.

A Logo Will Help Communicate What Your Business Is All About

What kinds of products and services does your small business provide for your customers?

In some cases, customers might be able to figure out what products or services you sell simply by looking at your name. But in others, they won’t have the slightest clue what it is that you do based on your name alone.

An effective logo can help bridge the gap between your business name and the products or services you have to offer. The logo can serve as a strong indication of what people can expect when they visit your business.

If you own a hamburger joint, a logo with a burger in it can let others know that you have the best burger in town. If you own an office supply store, a logo with a pen and pad in it will be enough to show people that they can come in and get office supplies from you.

Your logo doesn’t always have to be that literal. But it can be used to communicate what people can expect from your small business.

It’ll Convey a Certain Emotion That People Will Associate With Your Business

The color that you choose when creating your business logo will be almost as important, if not more important, than the logo design itself. The color will convey a certain emotion and will ideally make your customers feel something when they see it.

If you look at any iconic business logo, it utilizes color to convey emotion to the customers of the company that created it. For example, McDonald’s didn’t choose to make their golden arches golden on a whim. They did it because yellow is a color that makes people feel happy.

You can use color in the same way. You can make people feel calm, excited, or happy when they enter your small business by greeting them with a strong logo that incorporates the right color or colors into it.

It’ll Create Brand Recognition and Customer Loyalty for Your Business

As a small business owner, one of your goals should be to convince people to be loyal to your brand. Whether you’re flipping burgers or providing financial planning services, you want your customers to come back to you time and time again in the future.

You’ll increase your chances of creating brand recognition for your business and make your customers more loyal to you with an effective logo. People will see your logo out in the world and automatically associate it with the products or services you provide for them.

Once you start advertising your business through TV commercials, newspaper ads, and billboards, having a logo will be a big benefit to you. It’ll help you stand out in the crowd when people are able to see your logo and make the connection to your small business.

If you’re lucky and you create a logo that’s especially effective, people won’t mind wearing your logo around and advertising your business for you. They’ll gladly snatch up T-shirts, hats, pins, and more with your logo on it and wear it around town.

This is one of the simplest ways to build a buzz around your brand and get people interested in it.

It’ll Give You Something to Use on Signs, Business Cards, Email Signatures, and More

If you create a sign to hang up outside of your business and you don’t have a logo to put on it, what are you going to put on it to catch people’s eyes?

If you pass out business cards to potential customers and clients and you don’t have a logo to put on it, how are you going to make your cards stand out from all the rest?

If you create an email signature for your business email account and you don’t have a logo to put on it, are people going to even notice it?

When you’re creating signs, business cards, email signatures, and so much more, it’ll help you to have a logo to put on all of them. It’ll make them unique from all the other signs, business cards, and email signatures out there.

It’ll Make Your Business Look a Lot More Official

If you don’t design a logo for your small business for any other reason, do it because it’ll make your business look official. It’ll show that you took the time to try and legitimize your business by putting a logo into place.

You’ll notice customers and clients taking you more seriously when you have a logo. The logo doesn’t necessarily have to cost you a fortune or be too crazy and over the top. But it should serve to symbolize your small business and what you can provide for others.

Why Are Logos Important? Because a Small Business Can’t Function Without One

The question “Why are logos important?” shouldn’t really be a question at all for small business owners.

In 2018, it’s just about impossible to run a successful business if you don’t take the time to put a logo into place. People aren’t going to think you’re committed to running a successful business if you skimp on a logo.

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